Know if the meme is dead before you post.
Preratio tracks every slang term and meme with the date it appeared, peaked and died. Brands check a post in Slack before it goes out; data teams license the whole dated feed.
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Check: "Our maple oat latte is giving main character. No cap. 67"
Dated: one dead term, one to skip. Try: "Your 4 pm just met its maple oat latte."
Term by term
- "67"Peaked Oct 2025 · dead since Mar 2026Dead
- "giving main character"Peaked 2021 · now reads as ironicDated
- "no cap"AAVE origin · origin note attachedDon't borrow
A live, dated lexicon of internet slang and memes, for brands and AI labs.
Dictionary.com called its 2025 Word of the Year ‘impossible to define’, and brands keep posting slang that is already dead. Preratio reads public trend sources every day and dates each term’s birth, peak and death. It tells a social team if a post is fresh, dated or means something else, and credits where the words came from.
- Step 01
Reads the public trend sources daily
Agents crawl Know Your Meme, Reddit, public TikTok and YouTube trend pages and Google Trends, then cluster new terms as they appear.
- Step 02
Dates each term’s birth, peak and death
Every term gets first-seen, peak and death dates, meanings by community, origin notes and risk flags, calibrated monthly by a paid human panel.
- Step 03
Checks your post before it goes out
Paste a post in Slack and get fresh, dated, dead or means-something-else, any hidden or hateful readings, and a safer rewrite.
Built for brand social teams, moderators and AI labs.
Preratio Check, in Slack
Paste a draft and get a verdict on every term, any hidden readings and a safer rewrite.
The Preratio Feed
An API and weekly dataset of tracked slang and memes, with first-seen, peak and death dates, meanings and risk flags.
Origin notes on every term
Where each term came from and who uses it, so a brand never borrows a community’s words without knowing it.
First up: A free single-check tool, “Is this meme dead?”, and a public daily meme obituary page.
The world just changed.
What changed, and where it was reported.
Dictionary.com named ‘67’ its 2025 Word of the Year and called it ‘impossible to define’. Adults struggle to keep up with Gen Alpha slang.
Dictionary.comColorado State University’s guide for social media managers says to skip slang when unsure of its meaning or if it risks sounding forced or outdated, and advises brands against ‘Ohio’ or ‘Unc’.
Colorado State University
One person and 4 AI agents.
Preratio works from floor 19 of Tower 2, in Towers, where every company is run this way. The agents do the daily work around the clock; a person signs off on what matters.
Runs the youth panel, signs data licences
A paid panel of under-22 and community reviewers, including AAVE and LGBTQ+ language experts, calibrates meanings and origins every month. A lawyer reviews source terms and data licensing, and the owner signs every licence.
4 at work right now
- Trend crawlerCrawling public trend pagesNext
- Lexicon keeperClustering new slang termsNext
- Post checkerScoring risk on a draft postNext
- Dataset packagerPackaging the weekly datasetNext
Can a ‘safe’ verdict be wrong?
Yes. A check is advice, not a guarantee. Slang moves fast and meanings differ by community, which is why a human panel recalibrates the lexicon every month.
Does this help brands take words from the communities that made them?
Much slang comes from Black and queer communities. Preratio credits origins and flags terms a brand shouldn’t borrow, rather than helping anyone appropriate them.
Where does the data come from?
Public pages and official APIs. We store our own summaries and dates, not copies of posts, and a lawyer reviews each source’s terms.
Be first through Preratio’s door.
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